Do I need to invest in SEO? Does SEO really offer value? Does SEO play a role in the growth of a business? If you’re looking to grow your business through digital marketing, consider the advantages of organic search ability.
We examine 10 benefits of search engines for businesses that are looking to increase visibility and provide value to their audience.
- SEO increases organic discovery & high-quality website traffic
SEO’s organic visibility leads to an increase in website traffic. Search engine optimization (SEO) is highly targeted and customer-centric. A good SEO strategy will deliver your website to the right audience by using relevant search queries.
Organic visibility is a great way to drive high-quality traffic without having to try to convince or entice the visitor.
- SEO Delivers Impressive ROI
Return on investment is a major consideration when evaluating digital marketing channels. SEO takes time but a quality strategy will eventually deliver impressive ROI.
Search engine leads have a closing rate of 14.6%. This is nearly 12% higher than traditional marketing. However, if you are on the second, third, fourth page, or even not listed at all, it’s likely that leads won’t be generated. The first Google listing gets 33% of the total search traffic. Search engine visibility is directly correlated to increased web traffic and revenue. For many companies, ROI is the most important SEO for Small Business benefit.
- SEO improves credibility and trust
Credibility is increased when you rank on the first page of Google. Google ranks websites using dozens of signals on and off the page, including created content, site speed and mobile usability. Although most consumers do not pay attention to these signals, Google users expect it to provide relevant and valuable content. 75% of users don’t move past page two.
Search engine authority, as well as a product or service of high quality that is credible to visitors, are the foundations for trust.
- SEO provides 24/7 Promotion
The efforts to optimize search engines do not end after working hours. The content does not disappear when the budget is exhausted, as it would with paid advertising. The SEO rankings promote your website 24 hours a day, and take advantage of (at least) 60 000 Google searches per second. SEO allows you to reach customers when they are actively searching for your business, not just on a billboard on the highway.
- SEO Targets the Entire Marketing Flow
Content marketing is driven by SEO and includes different types of content that target every stage of the funnel. A blog post at the top of the funnel or in middle of the funnel may not convert immediately, but it will build brand loyalty and awareness.
- SEO Reaches Your Entire Target Audience
SEO isn’t just for companies with one target audience. Search engine optimization can be equally effective when companies target different audiences with the same service.
A pool installation business may serve both homeowners and businesses, which are two distinct audiences. SEO allows companies to reach different audiences by using keyword research based on intent. You could create two separate service pages, one focusing on the keyword phrase “residential swimming pool installation services”, and the second focusing on “commercial swimming pool installation services”, to reach both audiences. ”
- SEO Optimizes User Experience
The user experience is an important component of SEO, and it’s a major Google ranking factor. Search Engine Journal states that “Google has learned to interpret a favorable user experience or an unfavorable one, and a good user experience is a key element in a website’s successful.”
Google users expect to get their query answered within seconds. Visitors who visit a website but are met with an unsatisfactory user experience, such as a mobile incompatibility issue or a barrage popups, will leave the site within seconds. Google believes that a high bounce rate indicates the page isn’t valuable to the user. This can result in lower rankings.
- SEO Enhances PPC Success
Paid search engine marketing (PPC), and SEO, work together well. Rankings at the top paid search results, and on first page organic rankings give consumers more reasons to visit your site and boost brand credibility. SEO data can also be used to optimize and inform your PPC strategy.
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- SEO is a long-term marketing strategy
SEO efforts are compounded over time and will lead to greater results in several years. The magnitude of SEO and ROI is directly related to budget, time, and effort. Be wary of SEO companies that promise instant results.
It takes time to implement a thoughtful SEO strategy, such as on-page optimization and content creation. SEO is an investment that will yield a long-term return.
- Search visibility is key to SEO
Digital is the new normal. Companies that want to create a strong brand presence online should be present. If you are not on the first page, you will not be able to attract clicks and promote your brand. Search engine optimization is crucial to the success of a brand today.