It is crucial that you communicate clearly to your production company what you are looking for. It is important that they understand and agree with your vision so that the video can be a success.
For background, check out these B2B corporate videos in different formats and examples created by Rene Power.
Here’s my experience with what can sometimes go wrong when it comes to creating great corporate videos.
The goal of your video must be communicated to the company. Does it support or launch a campaign? Does it attempt to solve a specific problem? What are the main messages you want to convey about your company in the video? The production company should be able to understand as much context as possible.
You need to think about your online marketing goals if the video is intended for online use. Are you trying to increase brand awareness, get links, or build trust in your brand, which will help with conversions? Each purpose will require a different approach for both video production and marketing.
Who is your audience? What do they already know about you? Describe your goals for the distribution of your video. Are you planning to use it for training or conferences? Are you going to do it online? Perhaps it’s for TV?
You will be able to have some ideas of the content you would like in your video. You should also explain to the production company the things you have to offer, e.g. Locations, contributors, or perhaps you have hired a celebrity to voice over the video. Perhaps you have some archive footage that you want to include in your video, or maybe it is a requirement that the video includes an interview from your CEO. Let us know if you have archive footage.
Are you able to specify how you would like your video narrated? Are you interested in voice-over? Text titles Talking heads? This is a good idea. Each option can give a different feel to your video. If you’re not sure, a video production company will be able to walk you through all the pros and cons.
Would you like the video to look like a documentary? Do you want lots of talking heads? Perhaps you are looking to make something cinematic. It would be great if you could show examples of videos using the style you desire to create.
You should have an idea of what you are willing to spend. Production companies need to be aware of what they have to work with, and you need to be aware of your limits.
Although it is obvious, it is important to be specific. At the beginning of the process, specify a deadline. What time do you plan to receive the final product? You may need a variety of DVD’s that include start-up menu’s. It is possible that you will need a high-definition file to upload to the Internet.
We asked production companies for their top tips on how to make their lives easier. Here are the key tips that will keep your working relationship happy.
Do not be too rigid – A production company should have creative skills. You might hire a professional editor and camera operator if you don’t need them to be creative.
Be realistic – Your ideas must be in line with your budget. Do not expect a production company to create a cinematic masterpiece using a mobile phone.
Communicate – Use clear and concise language when writing your brief. Communication doesn’t stop there. You must stay in touch with your production company throughout the entire process.
This checklist is useful and I hope it helps you to write your brief. Contact to DA Media for Animated Videos.